I spearheaded the development and execution of an internal comms strategy that addressed evolving cultural trends and team member needs

I contributed to the development of a brand platform and experience strategy for a private members’ club for biotech leaders and CEOs

I helped build a luxury hospitality brand strategy targeting ultra-high-net-worth people while honoring the local heritage

I partnered with leaders at a hospitality enterprise to implement a brand-culture alignment strategy

I developed a rebrand strategy for an entertainment destination in Upstate New York, creating a cohesive brand experience to attract a younger audience

I partnered with the founders to develop a brand positioning strategy and narrative for an entirely new category

I provided Bliss with strategic recommendations to integrate sustainability into the brand story

I articulated and activated Realty Income’s brand narrative to foster trust and stability ahead of an acquisition

I led People Team leaders in creating an “Aloha” culture strategy that aligns with the external brand

I designed and co-facilitated a multi-day strategy workshop for Pinterest’s People Team to elevate the company’s performance management process

I guided a team in creating a strategy, campaign, and activation plan to introduce a new social impact goal

I created a branded framework, narrative, and communications plan to promote the company’s social impact initiatives

I developed a communications-driven change management strategy to roll out Atlassian’s new global job architecture