Let’s rewind to 2011. I was early in my career, working at a marketing agency, when I got the opportunity to develop a brand concept for a new music festival in Denver. The client loved my idea, and a few months later, thanks to an incredible creative and production team, my concept bloomed into a fully immersive experience for over 10,000 attendees. Seeing it all come to life was thrilling; it was the moment I fell in love with this type of creative work. It’s also when I realized that branding — whether for a music festival, product, or service — is all about curating a feeling that leaves a lasting impression. More than a decade later, my little idea has grown into one of the country’s biggest New Year's Eve celebrations, and I continue to hone my passion for branding, communications, and experience strategy.

Throughout my career, I have been fortunate to partner with visionary leaders and creatives to help companies transform their market position, unlock growth opportunities, and build deeper connections with their audiences. My experience spans a broad mix of industries – technology, software, sustainability, hospitality, and entertainment, to name a few. I have worked in-house at Sony, internationally in Asia, and as a consultant, partnering with Fortune 500 corporations such as Atlassian, Qualcomm, Cox Enterprises, and Fossil Group. I am currently with the creative consultancy Sixteenfifty Creative Intelligence, where I lead branding and communications projects for large-scale hospitality clients.

Outside of work, I'm deeply passionate about all things creative – music, film, art, literature, and photography. I also love traveling and experiencing new cultures.