Hi, I’m Shannon.

I’m a strategist who partners with leaders and teams to build, refine, and activate brands.

My expertise

Organizations trust me to tackle complex challenges with creative, human-centered strategies.

Branding

I leverage deep research and creative insight to build and refresh brands from the inside out.

Communications

I develop strategic, human-centered communications that reinforce the brand experience.

Experience

I design storytelling-driven brand experiences that engage employees and enhance brands.

Client portfolio

Experience at-a-glance

  • Sixteenfifty Creative Intelligence

    Creative brand consultancy

    In my current role, I partner with executives and senior leaders to drive branding, communication, and experience strategies for large-scale hospitality clients.

  • Sony Electronics

    Legacy brand and global conglomerate

    I led the development of strategic, communications that elevated the employee experience, strengthened internal culture, and positioned the company as a top-tier employer.

  • thinkPARALLAX

    Branding and communications agency

    I directed strategy for purpose-driven branding and communications projects with Fortune 500 clients, developing innovative approaches that addressed evolving stakeholder expectations.

  • The Luxe Nomad

    Singapore-based travel startup

    I relocated to Southeast Asia and worked alongside the founder to transform the company from a flash sale startup to a renowned luxury travel brand.

The value I bring is strategic clarity. By transforming insights into actionable strategies, I reimagine how organizations connect with their audiences.

  • "I had the honor of working with Shannon for just under three years at thinkPARALLAX. I saw Shannon lead, mentor, and befriend everyone she worked with. Her naturally calm and collected demeanor cut through any challenging project, new client, or unfamiliar industry. Being on a project with Shannon meant you had one of the best strategists on your side — any work under her jurisdiction was best-in-class. A natural leader, Shannon helped develop other team members into confident strategists, and I can confidently say my own work and professional development improved being within Shannon's radius."

    Isabel Ashley
    Sr. Business Engagement Manager, Social Responsibility, Amazon

  • “I had the opportunity to work alongside Shannon on several projects during our three and a half years together while at thinkPARALLAX. Shannon has an unprecedented ability to deliver quality work while remaining incredibly organized with a cheerful disposition and “get it done” work ethic, no one can top the value she delivers. Additionally, Shannon has the ability to interview senior executives at Fortune 500 companies to uncover valuable insights to push our clients to improve their business and communications strategies and can engage our creative team in unique ways in order to activate on her ideas.”

    Brianna Ralston
    Senior Manager, Corporate Social Responsibility, Cox Enterprises